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Super Bowl Commercials with Celebrities

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    Every year there are more and more celebrities in super bowl commercials. It seems all the big names are doing it now. When did this become such a big trend?
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    I'm thinking it probably really took off after Cindy Crawford's Pepsi commercial.
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    Yeah sounds about right. Seems an easy way for celebs to get seen by millions all at once, to keep them relevant and top of mind. Plus I'm sure its a great pay day for them. And commercials with celebs get talked about the most the next day, usually. So kinda win-win for the celebs and the ad companies.