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I know that Howard Stern is the king of saying inflammatory stuff to get people all riled up and to always shift the focus in his direction, either in a good or bad way. Doesn't matter right? Both ways get ratings. Knowing this, I'm confused and really annoyed with his attitude toward podcast radio. He says "podcasts are for losers", and has gone on several rants on his own show about how ridiculous and juvenile it is to think that podcasting is 'real radio'.
As if internet radio isn't something that millions of people listen to everyday. As if there aren't several examples of successful people running very entertaining and very popular podcasts, all over itunes. Careers have been made and expanded greatly through podcasts like 'The Joe Rogan Experience' (my personal favorite), or Dan Carlin's 'Hardcore History' or 'Common Sense' (2 I can't recommend enough). Then you have WNYC's Radiolab, and a whole long list of awesome NPR radio podcasts as well.
How can anyone honestly argue that a medium that's virtually free to put out there, that legitimately does make money through adverts, that allows like-minded people or fans to tune into a person's show (where a terrestrial radio might not ever carry their voice).. you really think there is no value in that? Rogan's podcast gets MILLIONS of downloads every month, hundreds of thousands a week. How does that not add value to 'radio'? Does that make him a 'loser' because he didn't go through all the confining hoops of the traditional (and now mostly outdated) local radio beat?
I gotta think that Stern is trolling by making these comments. Hard to believe he thinks that radio shouldn't ever evolve, when he played such a huge role in it's evolution.
Here's a clip on him talking about it. (It is from his show, so it's not PG rated..)--