I’ll be the first to admit I do most of my shopping online. I have an Amazon Prime account — I even buy my groceries on a computer. But both of my parents own their own business and I know how important it is to give back to your community. Here’s why you need to shop on Small Business Saturday.
American Express may have invented Small Business Saturday as a shopping holiday in 2010, but it has evolved into a “shop local” movement that gives retailers nationwide a considerable sales lift.
It’s hard for small businesses to compete with the big guys. But that’s why there’s Small Business Saturday. American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to get shoppers’ attentions between Black Friday and Cyber Monday (Small Business Saturday will take place on Saturday Nov. 26 this year).